Swissasia Trading GmbH, Waldeggstrasse 37, 9244 Niederuzwil, Switzerland (hereinafter referred to as “Swissasia Trading GmbH”), is the author of this Privacy Policy and the owner of the information (data) collected about you under this Privacy Policy. The General Terms and Conditions (GTC) of Swissasia Trading GmbH also apply.

We understand that handling your personal information carefully is important to you. Therefore, we appreciate your trust that Swissasia Trading GmbH handles this information responsibly. Swissasia Trading GmbH is responsible for the collection, processing, disclosure, storage, and protection of your personal information and ensures compliance with Swiss data protection laws. This consent can be revoked at any time with future effect.

1. Contact Information
The entity responsible for data processing is:

Swissasia Trading GmbH
Waldeggstrasse 37
9244 Niederuzwil
Switzerland

Phone: +41 44 533 79 69

You can reach the data protection officer of Swissasia Trading GmbH at: datenschutz@swissasiatrading.ch

2. Type and Scope of Personal Data Collection
When you visit our website, the web server technology we use automatically logs general technical visit information. This includes, among other things, the anonymized IP address of the device used, browser type, Internet service provider, and operating system details.

Additionally, when using the inquiry functions operated by Swissasia Trading GmbH, all data entered or submitted by the user is stored. This applies in particular when you fill out online forms, participate in surveys or competitions, correspond with us online or offline, or interact with us via social media, blogs, or other interactive media.

We generally collect your basic personal data (name, address, email address) as well as the necessary settings required for the respective service. Further information on which data we process for which purposes can be found in Appendix A of the Data Processing Agreement.

By providing your information (registration), you consent to the processing, use, and disclosure of your personal data within the framework and scope described in this Privacy Policy.

3. Data Security
We use technical and organizational security measures in accordance with recognized industry standards to protect the personal data stored with us against accidental, unlawful, or unauthorized manipulation, deletion, alteration, access, disclosure, or use, as well as partial or complete loss. The servers of Swissasia Trading GmbH are located in a multi-certified and secured data center in Switzerland. The connection to our servers is encrypted via SSL. We regularly perform backups of customer data. To prevent data loss even in extreme cases (e.g., data center destruction due to an earthquake), encrypted backups are stored in multiple data centers both domestically and abroad. Our security measures are continuously adapted and improved in line with technological developments. However, we assume no liability for the loss of data or their unauthorized access and use by third parties. We cannot guarantee the security of data transmission over the Internet; in particular, there is a risk of third-party access when data is transmitted via email. Access is, however, protected via HTTPS. If explicitly requested by the customer, two-factor authentication can be enabled.

4. Purpose of Processing Personal Data / Data Recipients
We process the collected data to continuously improve the products and services you request, to manage your use of and access to our products and information, to maintain our business relationship with you, to monitor and enhance the performance of our offerings, to detect, prevent, or investigate illegal activities, and to send you advertising, information, or marketing materials about products or services we believe may be of interest to you based on the data collected. Data may also be disclosed to partner companies and service providers, selected third-party companies, institutions, and/or legally authorized governmental authorities, both domestically and abroad, for processing and storage as part of the aforementioned purposes. If personal information is processed or stored in countries that do not provide an adequate level of data protection under Swiss data protection law, we contractually require the data processor to fully comply with the relevant provisions of the EU GDPR.

Certain processes and services are carried out by data protection-compliant service providers within the EU or Switzerland. These include IT services, payment processing, printing services, accounting, debt collection, consulting, sales, and marketing, as well as service providers engaged in data processing agreements.

5. Cookies
Cookies help make your visit to our website easier, more enjoyable, and more useful. Cookies are small data files that your web browser automatically stores on your computer's hard drive when you visit our website.

You can manage your browser's security settings to block or disable the cookies we use. However, this may result in certain services from Swissasia Trading GmbH no longer being fully available.

Tracking and Analytics Tools / Social Media

The use of our digital offerings is measured and analyzed using various technical systems, primarily from third-party providers such as Google Analytics. These measurements can be conducted both anonymously and on a personal basis. It is possible that collected data may be transferred to third parties domestically and abroad for processing.

Google Analytics, provided by Google Inc., is the most commonly used and well-known analytics tool. The collected data may be transferred to a Google server in the USA. You can prevent Google Analytics from tracking your website activities by installing the browser add-on (link: Google Analytics Opt-out).

Our digital offerings are integrated with third-party functions, such as social media plugins from Facebook, Twitter, etc. If you have an account with these third parties, they may be able to track and analyze your use of our digital offerings. We do not control the data collected by these third parties and assume no responsibility or liability.

6. Automated Decision-Making
Swissasia Trading GmbH does not use profiling or automated decision-making techniques. If these procedures are used in specific cases, you will be separately informed if required by law.

7. Communication via Email
You can unsubscribe from electronic mailings at any time or adjust the type and extent of this marketing service.

8. Legal Basis for Processing
Your data is processed according to Article 6(1)(b) of the GDPR to fulfill contractual obligations. The processing of your data also takes place based on Swissasia Trading GmbH’s legitimate interests (Article 6(1)(f) GDPR), such as improving products and services, monitoring and enhancing performance, and detecting, preventing, or investigating illegal activities.

9. Data Retention Period
Swissasia Trading GmbH processes and stores your personal data as long as you use our services. Contractual and legal obligations may require data to be retained for a specified period.

Data retention may be required for the following purposes:

Compliance with Swiss commercial and tax retention obligations: Business records must be kept for ten years.
Compliance with German commercial and tax retention obligations: Retention periods range from two to ten years.
Preservation of evidence under legal limitation periods in Germany: These limitation periods can be up to 30 years, with a standard period of three years.

10. Rights to Access, Rectification, Deletion, Restriction, and Objection
You have the following rights regarding your personal data:

Right to access (Article 15 GDPR)
Right to rectification (Article 16 GDPR)
Right to deletion (Article 17 GDPR)
Right to restriction of processing (Article 18 GDPR)
Right to data portability (Article 20 GDPR)
Right to object (Article 21 GDPR)

You can revoke your consent at any time by contacting us at datenschutz@swissasiatrading.ch. Some services may no longer be available after revocation.

11. Links to Other Websites
Our website contains hyperlinks to third-party websites that are not operated or controlled by Swissasia Trading GmbH. We are not responsible for their content or data protection practices.